A Chinese saying goes, “There’s no pleasure in eating without meat.” And the data backs that up: every year, China consumes 26 percent of the world’s meat and 45 percent of its seafood — numbers that could grow alongside rising incomes. Impact investor Tao Zhang shows why getting Chinese consumers to switch to plant-based alternatives is vital to tackling climate change and explores how it’s also a massive business opportunity to bring tasty, affordable new proteins to market.
— Read on www.ted.com/talks/tao_zhang_is_alternative_meat_the_recipe_for_a_healthier_planet

how scary is that?