“Numbers numb, while stories sell.”…“We don’t deal well with numbers, it tends to suspend our sense of emotion, but we respond very, very well to stories,” Maibach continued. “Individual stories will almost always trump a litany of statistics.”..“My hope is that today is an important milestone in public health communication,” he said, “to help people understand that climate change is a major threat to our health and a major opportunity for us to build a better America and better world where we can all live in better health.”

>more> ThinkProgress